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Messaging

In the Middle, it’s the Messaging that Makes Digital Success

by JD Rucker In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point visitors towards [...]

Listen To Me

Your Customers Are Talking To You. Are You Listening?

by Paul Moran One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, [...]

Award of Victory

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

by Brian Cox In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do [...]

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Is the Internet An Enemy To Car Dealerships?

by David Metter A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their computers and browse [...]

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Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

By David Metter Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick [...]

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Why Blogging has Failed Most Dealers (and how to not fall into the ‘most dealers’ category)

by JD Rucker Most dealers have tried blogging at some point in the past. Some are still doing it today. Most dealers have failed at blogging. Some are still failing today. It’s a trend that goes back to poor practices taught years ago that have somehow been perpetuated to the point that being like “most [...]

Mobilegeddon

The Effect of “Mobilegeddon” on the Automotive Industry

by Chris Bouchard Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a smartphone and 47 percent own a tablet. With these kinds of statistics, you better believe that your website is receiving a significant [...]

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10 Tips for Effective Automotive Digital Marketing

  by Ljuben Georgiev The automotive industry employs some of the most creative marketing professionals for both their offline and online campaigns. With some of the largest advertising budgets in the world, auto manufacturers also represent one of the biggest consumer markets. So what we can learn from these huge international companies? Here are my [...]

Modern business concept

The Most Important Piece of Social Media Content

by Paul Moran Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. [...]

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How to Manage Your Dealership’s Online Reputation

by Jeff Dodson Thanks to the plethora of information made available by the internet, today’s car shoppers are excellent researchers. Sites and apps like Yelp, Google Places and cars.com have become key players in how customers make decisions, making many dealerships feel as if their reputations are out of their hands. While it’s true that [...]