6 Steps to Making Your Website More Than a Digital Brochure

by Jillian Charest   The expectations of today’s car shoppers are rapidly evolving. Shoppers are significantly more mobile, more tech-savvy, and more informed than ever before. They expect purchase process transparency and an engaging website experience where digital interaction is key to a successful sale. The days of dealership websites functioning as digital brochures are [...]


Communication is the Key to Profits

by Chris Miller Very few sales managers would punish a salesperson upon receiving a complaint that they are calling, e-mailing or texting a customer too much. In fact, after assuring the customer that they will have the salesperson stop, that sales manager will probably follow up by giving the salesperson a high five. And, to [...]

Care Sale or Car Key Concept Illustration : A hand silhouette choosing red colored car with automatic key from a number of colorful cars display for sale

For Car Buyers, 5 Is the Magic Number

by Timmy D. James While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “The 5 Auto Shopping Moments Every Brand Must Own.” The [...]


What “Star Wars: The Force Awakens” Can Teach Us about Marketing

by Paul Moran It’s been a week now since the seventh installment in the Star Wars franchise hit theaters, breaking all box office records along its way. I’m sure that there is much more money in Disney’s future. That’s the ending of this story. Now for the beginning… Think about the many months leading up [...]

Complaint text on maze

Consumers Are Taking Their Complaints to Social Media. Are You Responding?

by Paul Moran In the past, consumers were limited in their options when they had any sort of complaint or service issue with a particular business. Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their complaints. They now turn to review sites and social media [...]


4 Powerful SEO Statistics That Prove the Value of Search Traffic

by Mark Frost   While SEO isn’t new to those of us in the digital marketing industry , there are plenty of small and local businesses that are only now being introduced to the power of organic search traffic. Whether you’re a salesperson for a marketing company who needs ammo to make the sale, or a [...]


Know What to Expect When Hiring a Car Online

  by Luca Crivellaro There really isn’t anything you can’t do online now. From finding your soul-mate, booking airline tickets, reserving a room at your favorite vacation spot, buying your groceries, and even hiring a car! Everything can be done from the comfort of your home without leaving your easy chair. Certainly makes life less [...]


Don’t Give Up On Your Customers and They Won’t Give Up On You

by Mike Gorun In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be forgiving. Take for example, the [...]


In the Middle, it’s the Messaging that Makes Digital Success

by JD Rucker In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point visitors towards [...]

Listen To Me

Your Customers Are Talking To You. Are You Listening?

by Paul Moran One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, [...]