Where Most Service Clinics Fail – And How To Ensure Yours Succeeds

by Jamil Zabaneh Most dealers understand the importance of customer retention. They’re e-mail-blasting sales messages, sending direct mail, and their salespeople are combing over thousands of client records in their DMS, making phone calls to previous customers and orphan owners. The problem is that many dealers don’t realize that, all too often, those messages fall [...]


Make Mobile Traffic a Top Priority for Your Website

by JD Rucker   It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way. I should go ahead and add an addendum to [...]


How Your Dealership is Killing its SEO Strategy

by Timothy Martell Ever wondered who or what your site’s worst enemy is? You’re probably thinking about the dealership across the street who outranks you on Google (or maybe Google itself), but you’d be wrong.  Your site’s worst enemy is your own dealership. Now you’re probably asking yourself, ”How can our store be our site’s worst enemy?” and [...]

Above the Clouds Heavenly Lunar Sky

Is Going Above & Beyond Really the Path to Customer Loyalty?

by Richard Holland Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to increase a [...]


The Biggest Reason that Bad SEO is Costing Your Dealership Money

by JD Rucker Search engine optimization has improved dramatically in the car business over the last couple of years. More dealers are paying attention to it. More vendors are improving their automotive SEO services. Things are great… or are they? I remember in the early days of SEO. I had just left the retail side of the [...]


More Traffic or Better Converting Websites? Why Choose?

by Jeff Sterns In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from the traffic it’s already getting. This is on our blog and obviously I’m going to lean towards our own expertise [...]


Four Tips for a Shining Advertising Strategy this Holiday Season

by Chris Remuzzi The holidays are here, and there’s plenty of evidence that this shopping season will be the most digitally connected yet. According to one projection, online sales will increase at least 13.5 percent compared with 2013. Shopper confidence due to lower gas prices and a recovering economy helps support the overall feelings of good [...]


StickOut dress up your car!

StickOut is a product that lets you decorate your car with artwork designed by artists around the world. The solution for innovative car personalization.  StickOut partnered with designers across the globe to bring a diverse selection of art for all car makes and models. Love art? Show it off with a Monet-inspired Toyota has unique artwork to represent your [...]


Social Media Engagement is a Two-Way Street

by Erika Kay Simms The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines [...]


The Pursuit of Mediocrity is YOUR Best Friend

by JD Rucker The car business is loaded with lions and gazelles. Some are ferocious, competitive beasts who want nothing but the best and they’re willing to do what it takes to acquire it. Others accept what they’re given and they’re happy to still be alive and thriving after the economic hardship came and went. [...]