5 Blogging Myths and 5 Tips

by Jerry Petrotto Jeff Kershner and I were having a great conversation the other day about why dealers don’t have a blog on their dealership’s website and for the dealers who do, how can they make the blog posts even more effective. We came up with a number of ideas and good shortcuts I wanted to share [...]


Get Your Customers Properly Engaged with Your Dealership

by Jon Lamb I know. It’s a buzzword. It’s impossible to keep track of number of times experts in the car business have used the word “engagement” when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It’s a mess but it’s still important to [...]


Automotive Advertising Should be as Close to Perfect as Possible

by Paul Accinno It really should go without saying, but we’ve seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time. We’ve seen poor creative being passed off as banner ads, poor-quality ads being posted [...]


The Four Qualities Successful Dealers Have for an Effective SEO Strategy

by Pete Bruhn & Kevin LeSage Every dealership wants to be at the top of Google, but not every dealer understands SEO or knows what it takes to get there. Search strategies vary based on your dealership’s goals and objectives, the competitiveness of your local market, and your marketing plan. Here are four qualities that our [...]

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10 Marketing Lessons From the World Cup

by Josh Haynam More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating back to 1930. Here are 10 marketing plays that helped the 2014 World Cup become the most watched in history. 1. Use [...]

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7 Crucial Days Following a Test Drive

by Rebecca Kon …7 days… It’s not just a quote from the terrifying film “The Ring”, or as the Japanese know it “Ringu”, which I watched with my face behind a pillow – it’s also the crunch time for car buying decisions. recently reported that 79% of shoppers buy a car within 7 days after [...]


The 5 Rules of Social Media Etiquette for Car Dealers

by Mark Frost Your dealership is probably struggling to see the ROI from social media sites like Facebook and Twitter. You want to sell cars through social media–despite marketers saying that’s the wrong approach–but are unsure of how to properly attract social media users to your profiles. So what if I told you that you [...]

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Disney Is Changing Their Viewpoint On True Love. Why Aren’t You, Car Dealers?

by Rebecca Kon If you’ve seen (or been forced to watch) Disney’s new movies, Frozen and Maleficent, you may have noticed a change in their messaging about True Love that wasn’t part of their past movies like Aladdin or Cinderella. In the new movies, [SPOILER ALERT], True Love isn’t “love at first sight” or purely an infatuation anymore, but rather it [...]


5 Ways to Make a Splash with Content Marketing

by Kristen Williams As you read the title of this week’s entry, you may be thinking, “What is content marketing?” Simply defined, it is a technique of creating and distributing timely, relevant, consistent content to attract and acquire an audience of buyers with the objective of driving consumers to act. What does that really mean? [...]


Role of Dealership Websites Inside the Store

by Dennis Galbraith Mobile phones greatly changed the role of the dealership website. Many of us used to gage a website primarily on its ability to convert shoppers into contacts. That remains important, but today the site is used by customers even while they are in the store. Savvy dealerships are turning to high-content websites [...]