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The Most Important Piece of Social Media Content

by Paul Moran Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. [...]

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How to Manage Your Dealership’s Online Reputation

by Jeff Dodson Thanks to the plethora of information made available by the internet, today’s car shoppers are excellent researchers. Sites and apps like Yelp, Google Places and cars.com have become key players in how customers make decisions, making many dealerships feel as if their reputations are out of their hands. While it’s true that [...]

nutsandboltsIstlbiztalk

What Are The Nuts & Bolts Of Internet Marketing?

by Jonathan Floyd A few years ago Internet Marketing was pushed as the next big thing, and now it is pushed as the ONLY thing. It is supposed to be the land where perceptive entrepreneurs, single moms and teenagers are able to make millions with just an idea, businesses will flourish automatically, and customers will [...]

SocialCar

3 Reasons Dealers Should Post Inventory on Social Media

by Jim Jabaay Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear. Studies show that people do not go to [...]

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Where Most Service Clinics Fail – And How To Ensure Yours Succeeds

by Jamil Zabaneh Most dealers understand the importance of customer retention. They’re e-mail-blasting sales messages, sending direct mail, and their salespeople are combing over thousands of client records in their DMS, making phone calls to previous customers and orphan owners. The problem is that many dealers don’t realize that, all too often, those messages fall [...]

MobileWebsiteTraffic

Make Mobile Traffic a Top Priority for Your Website

by JD Rucker   It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way. I should go ahead and add an addendum to [...]

SEO-Tips-And-Tricks

How Your Dealership is Killing its SEO Strategy

by Timothy Martell Ever wondered who or what your site’s worst enemy is? You’re probably thinking about the dealership across the street who outranks you on Google (or maybe Google itself), but you’d be wrong.  Your site’s worst enemy is your own dealership. Now you’re probably asking yourself, ”How can our store be our site’s worst enemy?” and [...]

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Is Going Above & Beyond Really the Path to Customer Loyalty?

by Richard Holland Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to increase a [...]

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The Biggest Reason that Bad SEO is Costing Your Dealership Money

by JD Rucker Search engine optimization has improved dramatically in the car business over the last couple of years. More dealers are paying attention to it. More vendors are improving their automotive SEO services. Things are great… or are they? I remember in the early days of SEO. I had just left the retail side of the [...]

GenerateLeadsAhead

More Traffic or Better Converting Websites? Why Choose?

by Jeff Sterns In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from the traffic it’s already getting. This is on our blog and obviously I’m going to lean towards our own expertise [...]